Having damaged, brittle hair is the bane of my life; no matter how many products I've used, how many trims I get or how little I try to heat style, my hair just looks drab. It's a real struggle. For me, my hair is one of the first things people notice and just knowing that it looks dull and lifeless really knocks my confidence. Oh, the things I'd do to have gorgeously thick, shiny, healthy hair that I can swish about like they do on the telly!
Well, what if I told you that I may have found the answer to all my hair wishes? And it comes from the experts in healthy, breakthrough hair care at JOICO.
Introducing the Defy Damage Home Care System; a new range of bond-protecting and colour-protecting treatments that will provide salon results in the comfort of your own home and quite literally change your hair care routine forever.
What does it do?
The main aim of the products is to protect all hair types from the damaging effects of daily heat styling, UV exposure and environmental pollution (two factors I usually overlook!). This damage defying breakthrough helps to protect and strengthen hair bonds for a healthy hair transformation that is seriously hard to ignore!
And now for the scientific bit
So, what's the secret? Well, there's a few key ingredients that make this breakthrough in damage protection so wonderful; Arginine, Moringa Seed Oil, and a Protective Lipid. As well as this, there's the new Smart Release Technology - a one of a kind liposome delivery system that provides a trio of healthy hair ingredients that continuously release Rose Hip Oil, Arginine and Keratin. It's these that will help to repair, strengthen and protect the hair from the effects of daily styling.
In summary, it aims to give 80% less breakage, make your hair 5X stronger, maintain over 90% of colour, strengthen and rebuild bonds and leave hair feeling soft and shiny. What more could you want?
When a special delivery of this new breakthrough hair care appeared on my doorstep from the lovely teams at JOICO and AJC93 PR, I literally couldn't wait to try it! If you know me well, you'll know that trying new hair products is one of my biggest thrills in life so I was very excited!
If you want to know my thoughts on the products, keep on reading!
DISCLAIMER AD - Products gifted by JOICO and AJC93 PR. All opinions are my own.
Defy Damage Protective Shampoo
Firstly, I have to say how amazing this smells. My bathroom smelt like a hair salon after using it and I couldn't believe how long the scent lasted. When buying a shampoo, I do mainly buy for the scent but I also like something that is gentle on my hair and won't make it feel dry.
The Defy Damage Protective Shampoo is gentle enough to use daily as it swiftly removes dirt and build up without roughing up the hair cuticle or stripping even the most vibrant of colours. This means it's perfect for brittle, damaged hair like mine! Not only did it leave my hair looking silky smooth, it felt cleansed and replenished. It's the healthiest my hair has felt in a very long time!
Defy Damage Protective Conditioner
I'm always very apprehensive about trying out new conditioners as I find that a lot of them weigh my hair down, making it look flat, lifeless and hard to style - not exactly the look I'm going for!
The aim of this Defy Damage Protective Conditioner is to replenish moisture and build resilience without weighing the hair down. I thought this was too good to be true but let me tell you now, I have been pleasantly surprised.
After massaging the shampoo into my scalp and rinsing, I applied the conditioner to my mid-lengths/ends and left it for five minutes to work its magic. Again, not only does it smell amazing but left my hair feeling super soft, shiny and easy to detangle.
I literally couldn't stop running my fingers through my hair and best bit is, no hair was snapping or breaking when I was doing it! I haven't had a conditioner that's made my hair feel like this in years. It's an absolute game changer!
Defy Damage Protective Masque
I absolutely LOVE hair masques. I have an ever growing collection in my bathroom and I genuinely look forward to my weekly hair indulgence - it just gives my hair that extra bit of TLC and I notice a massive difference if I forget to use one.
My usual favourites are Argan Oil, Garnier Ultimate Blends and Tresemmé but this Defy Damage Protective Masque is definitely a strong contender. The aim of this conditioner is to help to rebuild broken hair bonds, deeply replenish hair without weighing it down and proactively build hair's resistance to damage, resulting in less breakage and more protection from heat styling.
When it claimed that I'd see results after the very first use I was skeptical, but they were telling the truth. My hair was even shinier than when I used the normal conditioner and even my Mum complimented the shine when we were sat in the garden. A little bit goes a long way and it's becoming a firm favourite in my hair care routine!
Defy Damage Protective Shield
Can we just take a moment to appreciate how lovely the packaging is? It's so professional and looks so cute on display in my bathroom.
This Defy Damage Protective Shield acts as a guard against thermal styling, UV exposure and environmental pollution helping to prevent damage for healthy looking hair like you see on the telly. I don't colour my hair, but if you do then this also protects against colour fade so it's perfect to use on colour treated hair too!
Prior to styling, put a few pumps onto your hand and gently comb through damp hair, then dry and style as you wish. It's an instant protectant and does two things that I never thought a hair treatment could do simultaneously; leave hair soft and shiny whist keeping a style in place, even my curls don't drop!
So, What's The Verdict?
I am so impressed with this new Defy Damage Range from JOICO. They continue to exceed my expectations with how amazing and healthy their products make my hair feel. I've had damaged hair for a while now, particularly since taking roaccutane but this has given me a complete hair transformation. It feels softer, it looks healthier, it's breaking less and it's been the perfect indulgence to look after my hair during this lockdown.
If you're after some products to look after your damaged hair or just wanting to switch up your hair care routine with products that really work (and smell amazing!) then go and have a browse on JOICO. They cater for every hair type and style so there's something on there for everyone and I promise you won't regret it.
It will quite literally change your hair care routine forever!
A special thank you to the lovely teams at AJC93 and JOICO for brightening my day with these products and allowing me to try them out!
What are your go-to hair care products? Let me know in the comments!
Lots of Love,
Meg x
DISCLAIMER AD - Products gifted by JOICO and AJC93 PR. All opinions are my own.
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